Google Ads

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Key Features of Google Ads
Social Media Analytic & Strategy
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Search Ads

Text ads that appear on Google’s search engine results pages (SERPs) when users search for specific keywords.

Display Ads

Visual ads (images or banners) that appear on websites within Google’s Display Network.

Shopping Ads

Product-based ads that show users images, prices, and details directly in Google’s search results.

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How Google Ads Works
Google Ads helps your business appear at the top of search results when users search for related keywords. Bid on specific keywords, and pay only when someone clicks on your ad!
Keyword Targeting:

You select keywords related to your product or service. When people search for those keywords, your ad can appear in the search results.

Ad Auctions

Google uses an auction system to determine which ads appear and in which order. This depends on a combination of your bid (how much you’re willing to pay per click) and the Quality Score (how relevant your ad and landing page are to the search query).

Pay-Per-Click

You only pay when someone clicks on your ad, not when it is displayed.

Ad Extensions

You can add additional information to your ad, such as a phone number, location, or extra links to other pages on your website.

FAQ

Frequently Ask Questions

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Google Ads is an online advertising platform where businesses pay to display ads in Google search results and across the Google network. It works on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad.
Google Ads allows you to create ads based on specific keywords that your target audience might search for. You bid on these keywords, and your ad competes in an auction. Ads are shown based on relevance, bid amount, and other factors, and you pay when someone clicks on your ad.

The Quality Score is a rating Google assigns to your ads based on their relevance to the keyword, the quality of your landing page, and the click-through rate (CTR). A higher Quality Score can lower your cost per click (CPC) and improve ad rankings.

  • Search Ads: Appear at the top of Google search results when someone searches for a related keyword.
  • Display Ads: Visual ads (images or banners) that appear on partner websites within the Google Display Network.
There’s no set cost for Google Ads. You control your budget by setting a maximum daily spend and bidding on keywords. The cost per click depends on your industry, the competition, and the quality of your ads.
Benefits of Google Ads

ou can target specific keywords, locations, devices, and even demographic segments to ensure your ads reach the right audience.