Text ads that appear on Google’s search engine results pages (SERPs) when users search for specific keywords.
Visual ads (images or banners) that appear on websites within Google’s Display Network.
Product-based ads that show users images, prices, and details directly in Google’s search results.
You select keywords related to your product or service. When people search for those keywords, your ad can appear in the search results.
Google uses an auction system to determine which ads appear and in which order. This depends on a combination of your bid (how much you’re willing to pay per click) and the Quality Score (how relevant your ad and landing page are to the search query).
You only pay when someone clicks on your ad, not when it is displayed.
You can add additional information to your ad, such as a phone number, location, or extra links to other pages on your website.
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The Quality Score is a rating Google assigns to your ads based on their relevance to the keyword, the quality of your landing page, and the click-through rate (CTR). A higher Quality Score can lower your cost per click (CPC) and improve ad rankings.
ou can target specific keywords, locations, devices, and even demographic segments to ensure your ads reach the right audience.
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